Effie Collegiate x Coca-Cola HBCU Brand Challenge!

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There is still time to enter the Effie Collegiate x Coca-Cola HBCU Brand Challenge!

Coca-Cola has invited student teams to develop a comprehensive social brand and content strategy that effectively engages Gen Z - and the deadline has been extended through April 29, 2022.All entries will be reviewed by a jury of marketing professionals from across brands, agencies, and media companies.  Selected finalists will present their work to senior members of the Coca-Cola team, and monetary prizes will be awarded to 1st Place ($3,000) and Runner-Up ($2,000) teams.To learn more and get started, submit your Intent to Enter and signed NDA to receive access to the Effie Collegiate x Coca-Cola brief.Already received the brief?  Download an Entry Kit for everything you'll need to begin working on your project - and write to us at collegiate@effie.org  with any questions.We look forward to seeing your work in this year's competition! 


Enter Now


 

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