Effie Collegiate x Coca-Cola HBCU Brand Challenge!
There is still time to enter the Effie Collegiate x Coca-Cola HBCU Brand Challenge! Coca-Cola has invited student teams to develop a comprehensive social brand and content strategy that effectively engages Gen Z - and the deadline has been extended through April 29, 2022 . All entries will be reviewed by a jury of marketing professionals from across brands, agencies, and media companies. Selected finalists will present their work to senior members of the Coca-Cola team, and monetary prizes will be awarded to 1st Place ($3,000) and Runner-Up ($2,000) teams . To learn more and get started, submit your Intent to Enter and signed NDA to receive access to the Effie Collegiate x Coca-Cola brief. Already received the brief? Download an Entry Kit for everything you'll need to begin working on your project - and write to us at collegiate@effie.org with any questions. We look forward to s...